JPN Advisory · Board Director · Group CEO · Vistage Chair
I didn't advise
the transformation.
I ran it.
Five times I've gone from Chartered Accountant to Group CEO, scaling facilities management and logistics businesses through the Gulf's biggest growth years. AED 520M to 1.44bn at Transguard. ~40% profitability improvement at Initial Saudi Group. ~4x growth at Easytruck.
5
CEO seats held
44K
Employees led
JPN Advisory doesn't compete on methodology or consulting theatre. It competes on judgement.
I trained as a Chartered Accountant and spent my early career reading other people's numbers at PwC and Almarai. Every operating role since has followed the same pattern: go in as the finance leader, understand the business at the level of the P&L, then move into the CEO seat and rebuild the operation from the ground up, the team, the systems, the metrics that actually predict growth. I've done that at a facilities management group, a Saudi services company, and now a moving and storage business I co-own, through the exact period the Gulf's logistics and services sectors went from regional players to Vision 2030-scale operations.
0
CEO seats held
0+
Years operating
The Track Record
Numbers from businesses I ran, not businesses I advised
Revenue scale led at Transguard
Employees led
Growth at Easytruck
Profitability gain at Initial Saudi
CEO seats held
Years operating
Three Ways to Work With Me
I work with a small number of boards, CEOs and founders at any time
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Is this for your organization, or for you personally?
Before → After, Under My Leadership
Not case studies I consulted on, companies I ran, day to day
Transguard Group
Facilities management, security & workforce solutions, Emirates Group company
AED 0M
Revenue, 2008
AED 0.00bn
Revenue at Group MD handover
Workforce
12,000 → 44,000
Role progression
Group CFO → Board → Group MD
Progressed from Group CFO to Executive Board Member, Deputy Group Managing Director and Group Managing Director, then helped lead the sale of 50% of the business to Al Hail Holding.
Initial Saudi Group
Facilities management, workforce solutions & business services, Group CEO
SAR 0.0bn
22,000 employees
+0%
Profitability improvement
Customers
1,400 across 33 cities
Mandate
Restructuring, governance, ERP, IPO readiness
Led the Group through organisational restructuring, governance enhancement, Oracle ERP, acquisition activity, IPO-readiness and COVID-era crisis leadership.
Easytruck Moving & Storage
AI-first moving & storage, current, CEO & 50% co-owner
0
Acquired 50% & became CEO
~0x
Revenue growth since
Geographical expansion
New Dubai & Abu Dhabi warehouses
Storage capacity
Quadrupled
Still running it day to day, and building it as an AI-first company, this is a live operating record, not a case study from years ago.
Companies I've Led
My own career history, not a client roster, roles held inside each organization, not advisory retainers
Transguard Group
Group Managing Director
AED 1.44bn revenue
Initial Saudi Group
Group Chief Executive
SAR 1.1bn · 22,000 employees
Almarai
Deputy Finance Director
IPO & Tadawul listing
Dussmann-Ajlan & Bros
Chief Executive Officer
Saudi JV restructuring
Easytruck
CEO & Co-Owner
~4x growth since 2022
Vistage UAE
Chair, Dubai CE Group
CEO peer advisory
Insights
Perspectives on Leadership
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